Made with love, mindfulness, and utmost respect to nature's gifts.
It all starts in Asyut, in Autumn, where the harvesting of the purest quality of Manfaluti pomegranates happens.
Our process is slow; in flow with the pace of nature and the environment.
At AKKA, we take pride in our production principles, inspired by the Japanese shibhui culture, where everything is presented with simple, subtle and unobtrusive methods to preserve natural beauty.
The extraction of the juices is a delicate process that we only make by hand. Here, machines cannot replace human labor in production as they could damage the seeds and fibers of the pomegranate arils, resulting in unbalanced flavors and bitterness. Being a time consuming process, most commercial entities avoid this delicate step.
Such hand-made meticulousness is paralleled on other activities - bottling, labeling, and wrapping - to ensure maximum quality control.
"I don’t add or take away anything from the juices to speed up the process; I’m waiting for the environment to tell me it’s ready. When it comes to all-natural products, it’s a waiting game"