AKKA is a product of Egyptian land, seeded and grown in its pure soil by the local hands of the fellah, the backbone of Egyptian culture and traditions.
The Fruit
Our ruby red pomegranates come from Manfalut, which is located along the fertile crescent of Upper Egypt Asyut – the richest of its kind in the world. The area is reputed for its rich soils where Ancient Kemetians Egyptians once walked.
The specific Manfaluti Pomegranate we picked is from a farm grown by Hosni who goes to great efforts to ensure his product is organic and what matters to him is what's on the inside regardless of how imperfect it may look on the outside. This ideology aligns with us very comfortably.
The Life Fruit
Across different civilizations and
interpretations of this fruit, one thing
remains common: its health benefits.
Across the centuries, the pomegranate has
been widely known for its medicinal
properties. From Ancient Egyptians, Indian
practices of Ayurvedic Medicine, as well as
traditional Chinese medicine, the
cultures of the East have unravelled and
even revered the healing properties the
fruit bears.
Healing Properties
Pomegranates are known to
have three times the
antioxidant activity of red
wine and green tea.
These antioxidants are known for their
anti-inflammatory, anti-cancer and
anti-ageing properties.
Pomegranates are also proven to prevent gut
and digestion issues, liver
inflammation, significantly improve the
immune system, improve exercise
performance, help boost memory, help
prevent arthritis, fight bacterial and
fungal infections, and lower risks of heart
disease, cholesterol, as well as reduce
blood pressure.
The Process
Made with love, mindfulness, and utmost respect to nature's gifts.
It all starts in Asyut, in Autumn, where the harvesting of the purest quality of Manfaluti pomegranates happens.
Our process is slow; in flow with the pace of nature and the environment.
At AKKA, we take pride in our production principles, inspired by the Japanese shibhui culture, where everything is presented with simple, subtle and unobtrusive methods to preserve natural beauty.
The extraction of the juices is a delicate process that we only make by hand. Here, machines cannot replace human labor in production as they could damage the seeds and fibers of the pomegranate arils, resulting in unbalanced flavors and bitterness. Being a time consuming process, most commercial entities avoid this delicate step.
Such hand-made meticulousness is paralleled on other activities - bottling, labeling, and wrapping - to ensure maximum quality control.
